The Missing Side of AI

AI doesn't transform companies. People do.

Organizations are investing billions in AI, yet most still struggle to turn AI pilots into meaningful business impact. Former Microsoft Copilot adoption lead and AI strategist Kristin Ginn reveals the hidden reason most AI initiatives fail: because organizations treat AI as a technology rollout when in reality, it’s a human transformation challenge.

Drawing on her real-world experience helping global enterprises navigate AI adoption, Ginn introduces a practical, human-centered approach for turning AI from a purchased capability into a new way of working. You'll learn why traditional technology playbooks are inadequate for AI, how to overcome resistance to change, and receive actionable guidance to activate leaders, empower champions, build employee habits, and create a culture where AI drives real business value.

Whether you're leading AI strategy, driving adoption, or trying to justify your organization's investment in AI, this book provides the roadmap for closing the AI adoption gap and unlocking the one advantage your competitors can't easily copy: an AI-ready workforce.