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   Available November 11, 2026   

The Missing Side of AI

by Kristin Ginn

The playbook for a human-centered approach to leading one of the biggest workplace transformations of our time. 

Image of the book "The Missing Side of AI" by Kristin Ginn

About the book

AI doesn't transform companies. People do.

Companies are investing heavily in AI, but many are struggling to turn that investment into meaningful business transformation. 

 

Kristin Ginn combines her experience leading AI adoption initiatives at Microsoft and advising organizations through trnsfrmAItn with insights and stories from leaders and experts navigating AI transformation inside real organizations. She explores how executives, managers, champions, and employees can work together to build momentum and create lasting change and innovation through leadership and culture.

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Written for executives, AI adoption leads and people managers, The Missing Side of AI is the human-centered playbook for tackling the most pressing questions and challenges leaders face as AI transforms the workplace.

Photo of Kristin Ginn

Format

Hardcover

Pages

186

Language

English

Dimensions

5.5 x 8.5 in.

Category

Business & Management

ISBN

979-8-9980738-2-3

Early reviews

What readers say

"The Missing Side of AI gives executives and people managers a practical roadmap for leading through one of the biggest workplace transformations of our time."​

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Debbie Hutchings, Vice President, Marketing & AI Transformation, Salesforce

Inside the book

What you'll learn:

The Missing Side of AI answers the questions that keep executives up at night:​

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  • Why do AI pilots stall, even when the organization has the right technology?

  • What does it take to implement an AI strategy that people are ready to adopt?

  • How can you align leaders, managers and employees around the new ways of working?

  • How do you build the culture, behaviors and habits that turn AI experimentation into organization-wide transformation?

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Frequently Asked Questions

What is The Missing Side of AI about?

The "Missing Side of AI" is a practical guide to building an AI strategy that puts people at the center. It explores why AI initiatives stall, what gets in the way of adoption, and how leaders can create the culture, behaviors, and habits needed for lasting AI transformation.

Who is The Missing Side of AI for?

The book is written for executives, business leaders, people managers, IT leaders, and others responsible for AI strategy, AI adoption, or organizational transformation.

What are the publication details for The Missing Side of AI?

"The Missing Side of AI" will be published on November 11, 2026 in English and will be available in hardcover. ISBN: 979-8-9980738-2-3. Pre-orders are available through trnsfrmAItn now through November 11, 2026.

Is this a technical AI book?

No. "The Missing Side of AI" focuses on the people and organizational side of AI rather than the technology itself. It is designed for leaders responsible for turning AI investment and strategy into meaningful organizational change.

Does the book include read-world examples of AI transformation?

Yes. The book combines Kristin Ginn's experience leading AI adoption initiatives at Microsoft and advising organizations through trnsfrmAItn with insights and stories from leaders, experts and practitioners navigating AI transformation inside real organizations.

Where can I buy The Missing Side of AI?

The Missing Side of AI is currently available for pre-order directly through trnsfrmAItn. The book will be available through major retailers upon publication on November 11, 2026.

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